In the view of the following internal weakness, evaluate the current strategic choice and preference of Apple Ltd., and recommend better solutions. The strategic solutions should be based on strategic analysis and thorough logical reasoning. And most importantly, the solution should add value to the company and lead to sustainable competitive position of the firm in the industry. Internal Weakness:

Lack of innovation in Apple's products:

• Only have new designs for old products
• Low competitive advantage over its rivals (e.g. Android, Microsoft)
• Hard to have huge market share
• Unsustainable if not achieve new market demands