In the wake of the COVID-19 pandemic being faced by the world, ABC Company Ltd has produced a new brand of hand sanitizers which are herbal based. The company is about to enter the market with these new products.

You are also required to help ABC Company Limited to develop effective Marketing Channels.

a. Explain what Marketing Channels are, using relevant examples. (2 marks)

b. Distinguish between direct and indirect marketing channels, using relevant examples. (2 marks)

c. Explain eight (8) functions that channel members may have to perform to achieve a strong market presence very quickly. (16 marks)