In the world of advertising and promotion, CPM is a common measure of media efficiency. What does the "M" in CPM stand for? Select one a Media plan b. 1,000,000 O C 1,000 d. Measured media Sephora is a major distributor of beauty products, and it uses many tactics to get samples into the hands of consumers. The most popular type of sampling for cosmetic Select one a mall b on-package O c in-store d door-to-door The greatest advantage of television as an advertising medium is its ability to. Select one a deliver a message that evokes emotion b. cover extremely small geographic areas c be flexible and timely d reach Gen Z