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In their Execution as Strategy (HBR) article, Guillen and Garcia-Canal argue that Grupo Bimbo, an emerging multinational based in Mexico City, acquired Sara Lee in
In their "Execution as Strategy" (HBR) article, Guillen and Garcia-Canal argue that Grupo Bimbo, an emerging multinational based in Mexico City, acquired Sara Lee in 2012 and became the largest bakery in the world by leveraging scale and scope economies, as well as by implementing a global strategy. True or false
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