In this activity, we will assume that we are facing an alert situation due to the increase

in e-commerce activities. A growing demand for hardware products is being

detected, since, due to the pandemic, online sales have increased by more than 10 %

worldwide in the last three years. Due to this increase in demand, all companies have

been adapting to the 'new reality', and although our e-commerce is a hardware store

and experiences a high level of traffic, it seems that Internet users do not end up

performing the desired actions (purchases, subscriptions ...).

Therefore, we will design in a visual and creative way a marketing plan where digital

advertising tools are included, and where we will establish the necessary strategies

and tactics to improve the performance of the hardware store. Within the tactics we

will have to place at least two visual examples of the campaigns that would be

developed to improve the results of the e-commerce.

Elaboration of the digital marketing plan for the online hardware store:

Analysis of current trends and demand: it begins with an in-depth analysis of

digital advertising trends and their influence on brands. In addition, it

considers the growing demand for online hardware products in response to

economic changes and online sales.

Precise definition of objectives: a key element lies in establishing specific and

measurable objectives. Objectives are clearly defined to increase conversions

and sales, ensuring that they are achievable and realistic.

Competitive research and best practices: a thorough analysis of direct

competitors is conducted to identify successful strategies in the digital field.

In addition, we seek to learn from industry best practices to gain valuable

insights.

Innovative strategy development: a strong focus is placed on creativity and

innovation when designing strategies. The goal is to develop unique

approaches that allow the online hardware store to stand out in the

competitive digital environment.

Selection of digital advertising tactics: based on analysis, the most appropriate

digital advertising tactics are carefully chosen. Options such as social media

ads, search ads and email marketing are considered to achieve the objectives.

Creating visual examples of campaigns: as part of the visual and creative

approach, at least two visual examples of advertising campaigns are

generated. These examples should reflect the aesthetics and message to be

conveyed in the strategies.