In this activity, you have an opportunity to practice writing an executive summary similar to the one you must create for your final project. The executive summary is typically written after the case analysis and recommendations have been completed. This assignment introduces you to some of the questions you should ask during your analysis of the ?Wealth Management Crisis at UBS? case study in the next module. The purpose of the executive summary is to highlight the principal findings and recommendations for the executive team, specifically:
- What laws or principles were violated in this case?
- Was there negligence by the company, or were the company?s polices sufficient at the time? Explain.
- What were the real and perceived repercussions of these violations?
These are questions you should consider for this assignment and will answer in the final project. You should assume your audience is made up of the review board executives for your company, who will use your summary to prepare themselves for a case briefing. Refer to the Sizzling Saga of Sunbeam in your textbook, and develop an executive summary that:
- Aligns with the needs and interests of the audience
- Highlights principal findings and recommendations
- Uses language appropriate for busy executives
FIN 341 Short Paper Guidelines and Rubric A Certified Financial Planner (CFP) must be able to clearly and succinctly clarify financial issues for the client. As part of the reporting process, the CFP must present a case analysis in a manner most useful for the client. The purpose of the executive summary is to highlight the principal findings and recommendations for the executive team. Prompt: Imagine you are an analyst working at a financial consulting firm. Your organization has been hired by Sunbeam to provide advice following a major legal and ethical crisis. The analysis has been completed and your boss has asked you to draft an executive summary for the review board executives of your company, who will use your summary to prepare themselves for a case briefing. Refer to the Sizzling Saga of Sunbeam in your textbook and develop a 2-3-page executive summary that includes the following critical element: Highlights principal findings and recommendations and aligns with the needs and interests of the audience, using language appropriate for busy executives. Guidelines for Submission: Your executive summary should be 2-3 pages long (not including references), double-spaced, in 12-point Times New Roman font, and should use the most recent edition of APA formatting for references. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Elements Principal Findings and Recommendations Exemplary (100%) Meets \"Proficient\" criteria and summary is expertly aligned with the needs and interests of audience Proficient (85%) Briefly highlights principal findings and recommendations, using language appropriate for busy executives Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Needs Improvement (55%) Highlights principal findings and recommendations, but response is lengthy, does not use audience-appropriate language, omits key details, or contains inaccuracies Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Not Evident (0%) Does not highlight principal findings and recommendations Value 85 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 15 Total 100%