In this activity you will familiarise yourself with the world of cricket, Asia's biggest sport in terms of viewing figures. Often caricatured as being "old-fashioned" the sport's governing body has taken bold initiatives to adapt the game to today's spectator needs and break out from its "Anglo-Saxon" image.

Sequence: 1. Research the world of cricket, its past and its present 2. Draw conclusions as to how the sport's governing body plans to approach other global competitors in sport 3. Apply key course learnings on innovation and internationalization to make further recommendations to the governing body and how to grow the sport .

Note:

Delivery:A PowerPoint presentation, not exceeding 10 slides, excluding bibliography and sources