In this assignment you will need to apply your understanding of the factor analysis process to guess potential factors (exploratory portion), and confirm or reject them in your responses (confirmatory part).

For example, (if a dataset would be given) several questions in the customer's survey are sharing one underlying factor of satisfaction with customers' support. A new customer's answers can be placed in the model to understand how satisfied she is with customer support (as the model describes the connection of the particular questions to the customer support). Then the company may use that knowledge to provide additional support to users who are not satisfied.

If you want to reject the factor, you can response to this by saying that you don't believe that such and such variables should describe satisfaction with customer support.

Directions:

In your initial post describe at one potential example, how a business (or other relevant to your major entity) may use the factor analysis.

In your post Include:

• the link to a sample dataset, you've found.
• Suggested factors that can be related to the variables in the dataset (at least three factors with minimum of three variables per factor). The variables must be present in the sample dataset.
• An explanation of the suggested nature of the relations between the factors and the variable. Explain what mathematical formula will explain those relations (linear, or non-linear). Discuss how factor analysis can model that relation.
• Practical implication of a potential of having factors scores computed for factors you have guessed.

Note, conducting factor analysis is not needed for this assignment.