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In this assignment you will work in your assigned groups, please see group list in Google Classroom. You will select a Canadian company of
In this assignment you will work in your assigned groups, please see group list in Google Classroom. You will select a Canadian company of your choice public or private and you will conduct an analysis of that company to determine what they need to expand their business abroad. The assignment will be completed using Microsoft Power Point Presentation program. The assignment is worth 10% of your overall mark. Please answer the following questions in a Power point format: 1.) Please give us a background of the company you have selected, the company should be a domestic Canadian company that may be interested in expanding their business abroad. Please provide their history, products and services they offer, management team, vision, mission statement etc. (10 Marks) 2.) Please select an international target market that you are interested in expanding the company to. Please provide some brief intelligence on that target market such as the name of the country, political environment, demographics, economic conditions of that market, the customer profile etc. (10 Marks) 3.) When expanding into the target market please identify some of the stakeholders that the Canadian company needs to deal with when entering the new market. Please be specific it can include government, associations, customers, distributors, retailers etc. (10 Marks) 4.) Please research the culture that exists in the target market, please discuss what the cultural differences are between the Canadian firm and the culture in the target market, what are some of the barriers are and what strategies would you use to overcome those cultural barriers. Further provide some examples how to apply cross-cultural negotiation tactics to win the international customer over. (10 Marks) 5.) How can you apply the strategic management process to succeed as an organization locally and abroad. (10 Marks) 6.) Please prepare a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis on the Canadian company to determine if they are prepared to make the transition to expand their operations abroad. (10 Marks) 7.) Please prepare a conclusion and action plan at the end of your presentation. (10 Marks) 8.) Please cite your slide and provide APA citation in the last slide. (10 Marks)
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