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In this budget setting method, the Media Strategist or Media Planner matches the tactics needed to accomplish the plan objectives. It is also known as
In this budget setting method, the Media Strategist or Media Planner matches the tactics needed to accomplish the plan objectives. It is also known as the zero-based budgeting method. Which method is it? Group of answer choices Affordability method Competitive spending Objective task method Percentage of Sales
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Hospitality & Travel Marketing
Authors: Alastair M Morrison
3rd Edition
0766816052, 9780766816053
