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In this budget setting method, the Media Strategist or Media Planner matches the tactics needed to accomplish the plan objectives. It is also known as

In this budget setting method, the Media Strategist or Media Planner matches the tactics needed to accomplish the plan objectives. It is also known as the zero-based budgeting method. Which method is it? Group of answer choices Objective task method Percentage of Sales Affordability method Competitive spending

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