In this challenge, you'll be using your critical and creative dimensions of 4-DS thinking.In this exercise use the Strategic Canvas and Four Actions Framework to see if you can identify a Blue Ocean within or outside an existing Red Ocean.

First, provide your Strategy Canvas and in detail explain the significance of the factors in your Strategy Canvas.(You will need to identify unique factors for your Strategy Canvas based upon your product or service category chosen for the challenge.)

Then, proceed to use the Four Action Framework to identify a potential Blue Ocean.What does your Blue Ocean look like?Here, describe your Blue Ocean in detail, its uniqueness, and potential.Is it competitive free?