In this Deep Dive assignment, you are tasked with diving into the intricacies of product management by selecting one of the pre-defined products. You will employ the Jobs To Be Done (JTBD) framework to understand the core job that users are "hiring" the product to accomplish. Additionally, you will identify alternative products that can also fulfill the same job and design an A/B test aimed at improving the product's success in terms of growth or profitability.

Choice of Products:Products You Can Choose From:

• Amazon Prime One Day Shipping: Revolutionizing the e-commerce space by offering fast shipping options.
• Google Maps Real Time Traffic Reporting: A navigation tool that also provides real-time traffic updates.
• ChatGPT Chatbot: An AI-powered chatbot designed to assist with a variety of tasks.
• Apple iMessages on Multiple Devices: A messaging service that syncs across iPhone, Mac, iPad, and Apple Watch.

Instructions:

1. Selecting the Product:
   • Choose one of the pre-defined products listed above.
   • Make sure the product you select is one you can easily research and analyze.
2. The JTBD:
   • Use the JTBD framework to identify the core job that users are hiring the product to do.
   • Consider the target user, the specific needs, and the context in which the product is used.
   • Refer to the specific format detailed in the Submission Format section to ensure you cover all required aspects.
3. Identifying Alternative Products:
   • Think of two alternative products that can be hired to complete the same job.
   • Compare the advantages and disadvantages of these alternatives to your selected product.
4. Designing the A/B Test:
   • Develop an A/B test that aims to improve the product's success in terms of growth or profitability.
   • Clearly articulate the hypothesis, the variants to be tested, and how success will be measured.

Intro Section

• Product Selection
  • Detail the product you selected

Section 1: Jobs To Be Done Analysis

• JTBD Overview
  • Provide a comprehensive overview of the JTBD, detailing its importance and the context in which it arises.
• Pain Points and Context
  • List the specific challenges or problems people face when trying to accomplish this job.
• Desired Outcome and Requirements
  • Discuss the ideal result people seek and the functional and emotional requirements for the job to be done effectively.
• Functional and Emotional Requirements
  • Features or functionalities that must be present for the job to be done effectively.
  • Emotional aspects that contribute to the job's successful completion.

Section 2: Alternative Products

• Alternative Product Overview
  • Discuss the alternative products you've identified.
• Advantages and Deficits
  • Compare the advantages and disadvantages of these alternatives to your selected product.

Section 3: A/B Test Design

• A/B Test Hypothesis
  • Present your A/B test hypothesis.
• A/B Test Target Metric
  • What is the metric or measurement that you plan to use to determine success of the A/B experiment
• A/B Test Variants
  • Explain the different versions of the product or feature that you plan to test.