Question
In this Discussion, describe an ad that is a full page (approximately 8.5 x 11). Your ad (the example could be a small poster) is
In this Discussion, describe an ad that is a full page (approximately 8.5" x 11"). Your ad (the example could be a small "poster") is for one of the countries (JAPAN) you have examined and will fit with your global marketing goals based on your business and product (EV CARS). You do not need to create the actual adsimply describe the components according to the outline below. Headline: Propose a possible headline for your advertisement. Primary/Secondary Imagery: What type of photos/imagery/illustrations would you use for your ad? Be as descriptive as necessary, touching on demographics of people who would appear or the photographic or illustrative style that would be used. Body Copy: What verbiage would you include in the body of your ad? "Sell" the country to a group of marketing executives, convincing them that the selected country is their best bet for globalization. Explain the reasons why the country is the better choice. Use the Module 7 Discussion Template document (located in this module's Learning Resources) to develop a draft your statement. Then, post your finalized statement to the Discussion thread. In the past, I have seen students struggle to pick an appropriate media to advertise their product or service. In keeping with the media, you want to make sure your message is received by your target audience. The best medium will vary according to the product you are selling. It will also depend on the promotional objectives, available resources and media (reach, frequency and measuring impact). The most important point is you want to match your media to your target audience (Perreault, Cannon and McCarthy 2014).
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