In this discussion, you will devise a new product concept for an established product: backpacks. Then you will consider how to market the new prodact. Follow these steps to complete the discussion 1. Design your backpack. Start by listing features common to all backpacks Consider innovations in backpack technology over the last 10-15 years, and how these innovations improved the backpack's functionality or user enjoyment Brainstorm a list of the common complaints associated with backpacks. What new features could be added or redesigned to address those complaints? Choose the features you would include in your design and consider how they would add value to the backpack user. Choose a well-known backpack brand and imagine your backpack is now a part of its product line. Based on the brand's existing product mix. would your design be considered a line extension or a product modification? How would you differentiate your backpack from other products in the market? What is the target market for your backpack, and how would you position it? 2. Submit an initial discussion post that includes the following: A summary of your design, including the new features and how they improve the user experience. Identify what kind of modifications you made quality, function, or aesthetics. . How your marketing team would differentiate your backpack from other products in the market. A description of your target market and how you plan to position your product 4. Individually respond to the posts of at least two other students In this discussion, you will devise a new product concept for an established product: backpacks. Then you will consider how to market the new prodact. Follow these steps to complete the discussion 1. Design your backpack. Start by listing features common to all backpacks Consider innovations in backpack technology over the last 10-15 years, and how these innovations improved the backpack's functionality or user enjoyment Brainstorm a list of the common complaints associated with backpacks. What new features could be added or redesigned to address those complaints? Choose the features you would include in your design and consider how they would add value to the backpack user. Choose a well-known backpack brand and imagine your backpack is now a part of its product line. Based on the brand's existing product mix. would your design be considered a line extension or a product modification? How would you differentiate your backpack from other products in the market? What is the target market for your backpack, and how would you position it? 2. Submit an initial discussion post that includes the following: A summary of your design, including the new features and how they improve the user experience. Identify what kind of modifications you made quality, function, or aesthetics. . How your marketing team would differentiate your backpack from other products in the market. A description of your target market and how you plan to position your product 4. Individually respond to the posts of at least two other students