In this discussion, you will evaluate the environmental factors for an industry from credible trade sources (you can use your project SBU as your industry since you will report on similar information in the Unit 2 Assignment). As noted in the course introduction there is a vast difference between an "opinion" and informed advice. To give an informed opinion you should be using credible sources. Business trade articles will often describe actual situations, but they don't make connections back to theory or frameworks which aids in justification. Reporting tells about, your analysis should the why and how to, justified through unit content terms and concepts