In this examination, the company that I have selected is P&G which is Procter & Gamble. This company has a total rating of 2.7 out of 5 and has a hold recommendation by the analysts covering this company. So, after analyzing the companys annual report for the fiscal year 2018 (for the period ending June 30, 2018) I came across two significant information disclosures that support the hold rating by the analysts. These disclosures are: One, the companys organic growth will be around 2% to 3% in the future and this will be at average with the industry growth rate. And two, the company will continue to have a higher growth rate in markets like China and India and this will be the norm for other companies in the industry. Growth for P&G will remain muted and subdued in North America and Europe and this will be the case for its competitors as well. Due to this information disclosed in the companys annual report one can see that the upside in P&Gs stock will be limited.

My question is, how can I measure my results to the performance of other companies in the industry? How would P&G look when we compare it to other companies in the industry or to the industry average itself?