In this exercise, you will read through the example goals below and decide if they are business goals or marketing goals. Then you will explain your reasoning. As a marketing and e-commerce professional, it is important to understand the difference between business goals and marketing goals. To recap: Business goals are desired aims, achievements, or outcomes for a business. They are typically big, long-term, and have the potential to affect an entire company. Marketing goals tend to be smaller, more targeted, and related to marketing activities. They are specific objectives in a marketing plan or strategy that should support a business's larger aims. If you want a refresher on these concepts before you get started, refer to the video on Defining your marketing goals. Are you ready? I'm ready! Consider the following goal made by a software company: 1 point "Increase our website traffic by 30% this year by using paid search and social media advertising." Is this a business goal or marketing goal? Explain your reasoning in 2-3 sentences. What do you think? Your answer cannot be more than 10000 characters