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In this module the concept of Liability of Foreignness was presented. From the following firms mentioned discuss how that firm has struggled with the Liability

In this module the concept of "Liability of Foreignness" was presented.

From the following firms mentioned discuss how that firm has struggled with the Liability of Foreignness in their market entry and discuss how the firm addressed this challenge.

Summarize the example you found and discuss the firm's approach to overcoming the Liability of Foreignness.

Choose any firm

PepsiCo, Southwest, Ryanair, Hainan, and Zara.

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