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In this module we've discussed the marketing environment, how to think about products, why segments precede (and are different from) targets, and what the 4
In this module we've discussed the marketing environment, how to think about products, why segments precede (and are different from) targets, and what the 4 P's cover in marketing. Product, price, place and promotion.
Topic: price chopper
Product: What are the product for price chopper?
Price: What the buyer gives up in the exchange?
Promotion: Where and how the buyer acts in the exchange?
Place: Where and/or how the buyer and seller share the communication?
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