In this portion of the course project, you will continue working with the organization you selected earlier (Walmart ). You will extend your analysis by defining critical success factors and KPIs for each of the strategic dimensions and SMART objectives you developed in Section 1.

Complete and submit Section 2 of the BA Plan Template, including the following

• For each of the three SMART objectives you identified in the Week 2 activity (one for each of three strategic dimensions of Product Innovation, Customer Intimacy, and Operational Excellence):
  • Describe two critical success factors you believe are most important for the organization to achieve this SMART objective. Critical success factors are specific actions the organization must take, or results they must produce, in order to achieve the objective. This should result in a total of six CSFs.
• For each of these six critical success factors:
  • Define two Key Performance Indicators (KPIs) that could be used to monitor this critical success factor. This should result in a total of 12 KPIs.

IMPORTANT: This section should include 3 x 2 = 6 total critical success factors (2 for each SMART objective from Section 1); and 6 x 2 = 12 KPIs, (2 for each critical success factor).

Specific: The goal is specific in that it has an exact purpose targeting one segment that the business wishes to improve.

Measurable: It is measurable in that there are numbers that can be compared. 5% increase is quantitative and not qualitative.

Attainable: It is attainable in that it is something that the radio station can achieve in the timeframe set out. Essentially it is not an impossible goal.

Relevant: This is directly tied to a key performance indicator and is a goal that the radio station is pursuing.

Timebound: There is a time limit set for the goal which, in this case, is the end of the year.