In this project, we will use the financial Internet website, morningstar.com, to analyze a company of your choice, do not use Hewlett Packard. Can you use Apple, Starbucks, or Dunkin Donuts for this please?

Once on the website, you simply enter the company$$s ticker symbol $($Ex$.$ Macy would use $$M$)$ to obtain the financial information needed. We will also perform a trend analysis, where we evaluate changes in key ratios over time. There will be two parts to this project. Part $1$ will be gathering data points to put into excel. Part $2$ will be analyzing those data points by answering a series of questions. Within these questions, you will explain what each topic means, why it is used and how your company has performed.

Through the Morningstar website, you can find the firm$$s financials $($Income Statement, Balance Sheet, and Cash Flow$)$ on an annual or quarterly basis for the five most recent time periods by clicking on each statement$$s name as you scroll down your screen. In addition, the site contains Key Ratios $($Profitability$,$ Growth, Cash Flow, Financial Health, and Efficiency$)$ for $10$ years. $($From the home screen, click on $$Key Ratios$$ and $$Full Key Ratios Data.$$ Then the next screen shows $10$ years$$ worth of key ratios.$)$ We will use the Key Ratios on this site to conduct the firm$$s trend analysis. $($At the top of the home screen, you will see that you can click on the $$Learn$$ tab and select $$Investing Glossary$$ to find definitions.$)$

Part $1$: Gather the following information and place it into excel to compare data. Use this Excel spreadsheet: Final Project BADM $335-$ Financial Management.xlsx

$1.$ Current Ratio

$2.$ Financial Leverage $($Equity Multiplier$)$

$3.$ Debt$/$Equity

$4.$ Net Margin$\%$

$5.$ ROA

$6.$ ROE

$7.$ Daily sales outstanding

$8.$ Inventory Turnover

$9.$ Fixed Assets Turnover

$10.$ Total Assets Turnover

Part $2$: Based on your findings above answer the following questions:

$1.$ Briefly explain what each ratio means, why it is important and how it is calculated.

$2.$ Choose several ratios from above to explain what this company has done well over the last $10$ years.

$3.$ Choose several ratios from above to explain what this company needs to work on moving forward or point out an area of concern for this company.

$4.$ Would you invest in this company? Why or why not? Is it a long$-$term investment, short term or a wait$-$and$-$see? Use specific data points from above to argue your position.