In this project, you are required to rate the site below based on what you have learned from this course and your perspective. The evaluation will cover different aspects of e-commerce such as business idea, website design, marketing, security ... etc.

You will need to analyze the business and make suggestions to improve the current business situation.

www.natureland.net/ksa_ar/

The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

1.Know the business 3.5 marks

What is the business? (your choice)

What is the idea? (the visioning process)

Introduce the e-commerce business you have chosen.

oProvide an overview of the business idea

Product and type of services.

oWhat are the different types of products? Explain

oWhat kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain

Business statement.

Business vision.

Business objective.

Where is the money?

oWhat is the company's business model?

oWhat is the revenue model? Give a general idea of how the business generates revenues

Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.

Characterize the marketplace.

oSize, growth, demographics, structure, competition

oResearch the market and give an idea about each point

Describe the content of the business website

Conduct a SWOT analysis for the business (Explain each point)

oAt least three points for each

Develop an e-commerce presence map.

o(For example: website, email ... etc.)

oWhat activities does the company use these platforms for? (E.g. marketing, customer service, news...etc.)