In this project you will develop a paper on the state of the practice of Business Analytics, and demonstrate the three building blocks (Descriptive, Predictive, and Prescriptive Analytics) using examples, case studies from researching across the web in scholarly journals, new articles etc. For the sake of this project, imagine yourself to be a project manager who is in-charge of evaluating and presenting to your not-so-informed-about-analytics boss about analytics backed decision making