In this project, you will make an investment recommendation on either of two corporations Pfizer or McDonalds Corporation The task for you will be to compare the two companies based on both the supporting information and any external research that you conduct, and ultimately recommend one over the other as having stronger investment potential Use only the followingSIXtitles for your report's content Introduction Company profile, product and industry position Financial performance The Market Demand, Competition, Rival and Complement products, and consumer target segments Strategies and initiatives for efficiency, profitability, and sustainability Future outlookand investment recommendation Approach to Writing Write this report in comparative mode for all sections In each paragraph compare and contrast both companies on you are focusing on in that paragraph Make it a running comparison on each aspect you evaluate instead of writing about each company separately For example, when comparing financial assets, you may write, While the market capitalization of McDonalds as of July 2019 is $162 63B, Pfizer's stands at 45 higher at $235 74B At the end of each section, state which company is superior based on the metrics you just examined and explain clearly to your investor what this information means with respect to profit returns for now and the future Guiding Questions for this Assignment As your team conducts research on the companies to obtain appropriate information for making a financial investment in either company, here is a list of relevant questions to improve your comparative analysis between the two companies What is the current financial situation of the company What kind of market industry structure (Perfect Competition, Monopolistic Competition, or Monopoly) does the company belong to What is the Price Elasticity of Demand for the goods that the company sells Is the demand elastic or inelastic What kind income elasticity the product(s) of the company face Who are the company's closest competitors Are there any close substitutes or complements Is the demand for the product of your chosen company growing Explain why Can the labor force of your chosen company be trained further to increase productivity and lower cost of production As a business is your chosen company profitable Will it be able sustain profitability How can it make its profit grow What is the price elasticity of demand for brand name drugs Is it elastic or inelastic How about fast food What is the Income Elasticity of demand for these products Which one has the higher income elasticity and why What is the cross price elasticity of demand (if any) between the main products of the two companies What about among Pfizer's main products and related products, and among McDonalds' main products and related products Which company has higher fixed costs Which has higher marketing costs Why What other issues with regards to the social, political, labour, legal or environmental practices of these two companies might you include that could impact your decision What specific innovations or strategies is each company pursuing and how might this impact the investment decision Project Deliverables Remember that your ultimate goal is two fold to provide the best evidence to support the choice of one company over the other as a place to invest and to do so in the most compelling, informative, and creative way you can To that end, your group will need to produce a package consisting of the following An accompanying media presentation of your findings This can take any form you have the skills to produce This is not to be a live (synchronous) presentation, but rather the creation of some sort of digitally submittable file that will most help support and sell your findings to your client (If you need motivation, imagine that your client will only pay for the most interesting and engaging package submitted your reputations are at stake ) It can take the form of a PowerPoint presentation, a photo collage, or an audio or video recording anything goes Just be sure that you have permission to use any copyrighted materials (photos, audio, or video), because these packages will be shown to the class online and in our online world, unlike the brick and mortar classroom, that constitutes republishing, which is a copyright infringement unless you have permission

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In this project, you will make an investment recommendation on either of two corporations: Pfizer or McDonalds Corporation. The task for you will be to

In this project, you will make an investment recommendation on either of two corporations: Pfizer or McDonalds Corporation. The task for you will be to compare the two companies based on both the supporting information and any external research that you conduct, and ultimately recommend one over the other as having stronger investment potential.

Use only the followingSIXtitles for your report's content:

Introduction
Company profile, product and industry position
Financial performance
The Market: Demand, Competition, Rival and Complement products, and consumer target segments
Strategies and initiatives for efficiency, profitability, and sustainability
Future outlookand investment recommendation

Approach to Writing

Write this report in comparative mode for all sections. In each paragraph compare and contrast both companies on you are focusing on in that paragraph. Make it a running comparison on each aspect you evaluate instead of writing about each company separately. For example, when comparing financial assets, you may write, "While the market capitalization of McDonalds as of July 2019 is $162.63B, Pfizer's stands at 45% higher at $235.74B."

At the end of each section, state which company is superior based on the metrics you just examined and explain clearly to your investor what this information means with respect to profit/returns for now and the future.

Guiding Questions for this Assignment

As your team conducts research on the companies to obtain appropriate information for making a financial investment in either company, here is a list of relevant questions to improve your comparative analysis between the two companies:

What is the current financial situation of the company?
What kind of market/industry structure (Perfect Competition, Monopolistic Competition, or Monopoly) does the company belong to?
What is the Price Elasticity of Demand for the goods that the company sells? Is the demand elastic or inelastic?
What kind income elasticity the product(s) of the company face?
Who are the company's closest competitors?
Are there any close substitutes or complements?
Is the demand for the product of your chosen company growing? Explain why.
Can the labor force of your chosen company be trained further to increase productivity and lower cost of production?
As a business is your chosen company profitable? Will it be able sustain profitability?
How can it make its profit grow?
What is the price elasticity of demand for brand name drugs? Is it elastic or inelastic? How about fast food?
What is the Income Elasticity of demand for these products? Which one has the higher income elasticity and why?
What is the cross price elasticity of demand (if any) between the main products of the two companies? What about among Pfizer's main products and related products, and among McDonalds' main products and related products?
Which company has higher fixed costs? Which has higher marketing costs? Why?
What other issues with regards to the social, political, labour, legal or environmental practices of these two companies might you include that could impact your decision?
What specific innovations or strategies is each company pursuing and how might this impact the investment decision?

Project Deliverables

Remember that your ultimate goal is two-fold:

to provide the best evidence to support the choice of one company over the other as a place to invest and
to do so in the most compelling, informative, and creative way you can.
To that end, your group will need to produce a package consisting of the following:
An accompanying media presentation of your findings. This can take any form you have the skills to produce.
This is not to be a live (synchronous) presentation, but rather the creation of some sort of digitally submittable file that will most help support and sell your findings to your client. (If you need motivation, imagine that your client will only pay for the most interesting and engaging package submitted - your reputations are at stake!)
It can take the form of a PowerPoint presentation, a photo collage, or an audio or video recording - anything goes. Just be sure that you have permission to use any copyrighted materials (photos, audio, or video), because these packages will be shown to the class online and in our online world, unlike the brick and mortar classroom, that constitutes "republishing," which is a copyright infringement unless you have permission.