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In this question, you will analyze their Measures of Profitability: Although Rush Industries' gross profit margin is ( a . below or b . above

In this question, you will analyze their Measures of Profitability: Although Rush Industries' gross profit margin is (a. below or b. above)

its industry average, the company has a(n) (a. higher or b. lower)

net profit margin in comparison to average. Additional details are below: Week 4 KPI Assignment

This week you will explore analysis by computing key performance indicators for a company. You should calculate each ratio using the financial statements provided and then choose the correct answer from the choices provided in the assignment. You will round to two decimal places. If it is expressed at a %, you need to convert to % and then take out two decimal places. Standard rounding applies.

Rush Industries Income Statement for the Year Ended December 31, 2019 

Sales revenue $ 160,000 

Less: Cost of sales 106,000 

Gross profits $ 54,000 

Less: Operating expenses

Sales and marketing expense $ 16,000 

General and administrative expenses 10,000 

Lease expense 1,000 

Depreciation expense 10,000 

Total operating expense $ 37,000 

Operating profits $ 17,000 

Less: Interest expense 6,100 

Net profits before taxes $ 10,900 

Less: Taxes 4,360 

Net income $ 6,540 

Rush Industries Balance Sheet December 31, 2019 

Assets

Cash $ 500 

Marketable securities 1,000 

Accounts receivable 25,000 

Inventories 45,500 

Total current assets $ 72,000 

Land $ 26,000 

Buildings and equipment 90,000 

Less: Accumulated depreciation 38,000 

Total fixed assets $ 78,000 

Total assets $ 150,000 

Liabilities and Stockholders Equity

Accounts payable $ 22,000 

Notes payable 47,000 

Total current liabilities $ 69,000 

Long-term debt 22,950 

Total liabilities 91,950 

Common stocka 31,500 

Retained earnings 26,550 

Total stockholders' equity 58,050 

Total liabilities and stockholders equity $ 150,000 

a The firm3,000 outstanding shares of common stock closed 2019 at a price of $25 per share.

Using the financial statements above, you will calculate the 2019 actual ratios. You will then enter your answers in the questions that follow. The first set of questions will be to provide your ratios. Then you will analyze by comparing to industry and 2018 (both provided here).


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Industry Actual Actual Rush Industries Ratio Analysis Average 2018 2019 Financial Current ratio 1.80 1.84 Condition Quick ratio 0.70 0.78 & Net Days Sales Outstanding* 48 58 Worth Inventory turnover 2.50 2.59 Measures Gross profit margin of Net profit margin 38% 40% 3.5% 3.6% Profitability Cost per sales dollar 10.00 11.50 Measures Debt to Equity 1.50 1.42 of Financial Leverage Return on common equity 9.5% 8.0%

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