Question
In this report, we will be discussing and analyzing an unmet need students have currently at the University of Central Florida's main campus. Our team
In this report, we will be discussing and analyzing an unmet need students have currently at the University of Central Florida's main campus. Our team proposed the idea of replacing Which Which, a sandwich restaurant in the student union with Auntie Anne's. For those that do not know, Auntie Anne's is a pretzel shop that offers a variety of different pretzels including but not limited to cinnamon sugar pretzels, pepperoni pretzels, mini pretzel dogs, and a variety of drinks like frozen lemonades. This addition to the student union would cater to those students who are looking for a tasty snack or treat that need something quick before their next class. Auntie Anne's are typically popular in shopping malls and other food plazas where their pretzel aroma spreads throughout the building and draws its customers in. Currently, on campus, there are no pretzel shops and the only other dessert options would be Smoke and Donuts, and Knightstop.
(The purpose for making those questions is we can determine whether or not we should implement Auntie Annie's at the University of Central Florida or not)
Please set up questions for a focus group to ask (4 questions for each section)
- General Attitudes Toward Campus Area (Ex: What do you feel is missing on campus in regards to studying areas?)
- General choosing and eating preferences (Ex: How often do you get snacks on campus?)
- Product Specific: General Product Attitude (Ex: How likely would you use this product if implemented on campus?)
- Product Specific: Key Features (Ex: What is the best location on campus for a product like this?)
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