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In this Role Play Assignment, you are Laura, a new employee of Customer-360 Inc. You are not yet ready to make a pitch to a
In this Role Play Assignment, you are Laura, a new employee of Customer-360 Inc. You are not yet ready to make a pitch to a client directly. You need your boss's permission to follow up on a new lead just received from a friend of yours. You need to convince your boss/classmate that your prospective client, Chris Style, Director of Marketing and Sales at Lifestyle Furniture and Office Supply, is an excellent prospect and you should be given permission to pursue this lead. Your pitch will include the following: Introduction Explanation of the situation at Lifestyle Furniture and Office Supply, in the context of the opportunity to sell them your CRM Software: Where might this organization be in the buying process Who might be involved in the buying decision and/or who might influence the buying decision Background info on the key decision-maker, Chris Style What Style flexing will you do to better relate to and communicate with Chris Style? Explain at least two needs that might be met for Lifestyle Furniture & Office Supply if they purchase the software offered by Customer-360 Inc, Conclude with a powerful reason why you will get this account
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