- In this scenario, let's say you are an innovation manager at an advertising company. Your job is to keep an eye on coming advertising trends and consequently find new revenue channels. Executives within this advertising company are looking for the next 'big wave' of advertising. Corporate decision makers are looking to establish the company as "experts" (from an advertising perspective) in self-driving cars. They hypothesize that if they develop an expertise in self-driving cars today this will position them to secure advertising accounts with major self-driving auto companies in the near future (2-5 years). Financial analysts forecast that this could be a billion-dollar market for the advertising industry. Your advertising company has $2M in the bank today and has determined that the training, research, hiring experts, etc necessary to become the foremost advertising expert in self-driving cars will cost about $1M. The board of directors of your advertising company have asked you to conduct a research study to determine whether or not to invest half the corporate cash-on-hand to conduct the project of becoming the foremost advertising expert in the self-driving car industry. Your conclusions will definitely influence whether or not the investment is made and could significantly impact the future of the company (positive or negative) in the future. Prepare a written reponse