In this scenario, you will apply the concepts learned throughout the training. Next, it's time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences and if their marketing strategies show a good return on investment. You have been brought in as an objective party to perform this audit. During this scenario, you will choose the right people to be in the interviews and choose the best questions to ask from the following categories: market and market segments; the organization; competitors; products and services; price; promotion; and distribution channels.

Describe the criteria involved in creating a marketing evaluation plan for BRHS that includes key performance indicators that are measurable and realistic.