Question
In this section, I would like you to become familiar with some of the concepts and vocabulary terms that are introduced in chapter 11. For
In this section, I would like you to become familiar with some of the concepts and vocabulary terms that are introduced in chapter 11. For each term or concept below, please provide an example that you have seen or purchased recently which is different from the examples in the class PPTs. Two examples are provided for you.
Product
Example
An augmented/associated product
AppleCare+ for my iPhone
An example of brand licensing
Oreos themed with Dreamworks' Trolls movie
A specialty product
A shopping product
A convenience product
A product that is a breadth extension
A product that is a depth extension
A brand that has a jingle
A brand that you are loyal to
A brand that is famous for (a) character(s)
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
