In this section provide a brief background of the Bartercard, its position in the market. Describe in brief the product offering.

SWOT analysis of Bartercard

Include the results of your analysis of Bartercard's strengths and weaknesses in this section. Analyse the factors in the business environment that are creating the opportunities or posing threats for the company.

The Market

The market section of the plan should describe the customers and competitors, any other organizations with which the Bartercard may collaborate, and the state of the market.

Customers: Who does the market consist of? What makes these people decide to buy the products they do, and how do they fulfil their personal value equations? What is their buying process like? Which of their needs does the offering meet? Break the market into customer segments and describe each segment completely.

Collaborators: Identify any actual or potential partners, either upstream or downstream in the value chain, the Bartercard may need to partner with to co-create value.

Competitors: Using Porter's model to identify the direct or indirect competition vying for the consumer's dollar.