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In this section, there is a scenario followed by 3 multiple choice questions (Score: 15 Marks: 5 Marks each). XYZ Company is a carbonated water

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In this section, there is a scenario followed by 3 multiple choice questions (Score: 15 Marks: 5 Marks each). XYZ Company is a carbonated water manufacturer newly operating in Beirut, Lebanon. The top manager at XYZ Company argues that the company is unable to compete in the market because RAMPS Company, another soda water manufacturer in Lebanon, is gaining a high market share by selling its products at a price which does not even cover the production costs. He adds that RAMPS pays for the supermarkets to display its soda water bottles in easily accessible places at the points of sale. For this reason, XYZ Company found that the only way to survive is to copy the semblance of RAMPS bottles in order to increase its sales and profits. After all failed attempts, XYZ decided to sign an agreement with RAMPS to protect its interests in the market. Questions: The agreement which took place between XYZ Company and RAMPS Company is agreement.* a Vertical O Competitive O Horizontal O Monopolistic The anti-competitive market practices adopted by RAMPS Company are O Dumping and slotting allowances O Predatory pricing and exclusive dealing distribution Dumping and price fixing O Predatory pricing and slotting allowances The act taken by XYZ Company against RAMPS Company in terms of copying the semblance of its bottles is called Counterfeit O Denigration O Trade dress imitation Deceptive advertisement

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