In this section, you are looking for articles on Trader Joe's competitors or articles on companies in similar industries experiencing the same type of problems you outlined in your research question and hypothesis. Discuss competitor's problem (online order pickup, third party delivery, and self checkout before covid19), how the problem relates to your research, the solution implemented, and the viability of applying that solution to your organization's problem. Remember, the focus here is to explore key theoretical concepts in the research literature to see how they apply in other companies and, ultimately, to the situation in your company. Competitors: Whole Foods Market, Sprouts Food Market, and the Fresh Market.