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in this statement, kindly provide an comment if you agree or not : In contrast, unconnected diversification comprises expanding into new markets that are completely
in this statement, kindly provide an comment if you agree or not : In contrast, unconnected diversification comprises expanding into new markets that are completely unrelated to the core competencies of the organization. The diversity of a portfolio is a benefit of this strategy, but there are integration and resource allocation issues to consider (Porter, 1987). Nevertheless, it has the potential to open doors to lucrative prospects and new markets that go beyond the company's strengths
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