In this task, the students must choose a brand that has become controversial over the years due to changing perceptions in our society and culture, as Mattel's Barbie dolls for example. The task for the student will be divided in two sections:

1. A brief research stage (focused on the product or service) to determine which demographic, psychographic, behavioural, and lifestyle factors have changed and led to the current controversial status of the brand.
2. A creative stage in which the students will present to the class the strategies that the company took and if they were effective (if so, why? - you can factor in any relevant data you find such as sales figures, consumer opinions) or if not, any suggestions they might have in order to revert this situation based on concepts learned in Consumer Behaviour. Keep in mind, that linking to Consumer Behavior Concepts is important regardless of whether the steps taken by the organization was effective or ineffective

The student is encouraged to present a minimum of two Consumer Behaviour tactics to successfully complete this assignment. When sharing the research with peers, the students must point out which demographic, psychographic, behavioural, and lifestyle factors were found to support the recommendations.