In this task, you must develop and document a strategy to attract new and maintain existing clients, including: target market demographics channels to be used performance indicators and measures for success, including techniques to adjust the strategy based on contingencies and the outcome of reviews promotional materials and media to be used. You must complete this assignment in the form of a report. The report must cover the following additional criteria: promote a professional and ethical agency image identify ways to build client loyalty document how to coordinate products and agency services to maintain and improve client experience list strategies that optimise communication to improve the property management business review the customer feedback in the scenario to continuously improve products and customer service.