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In this week's assignment, for your research paper, answer the following questions about the company that you have chosen. Begin with the title page, the

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In this week's assignment, for your research paper, answer the following questions about the company that you have chosen. Begin with the title page, the table of contents and then no less than 5 pages to respond to the following: - Discuss the history and start up of the company. - Give an introduction / overview of the company (brand). - Discuss the products \& services offered to customers. - Which customers are the brand /company targeting? - Develop a "persona" that the company could use to showcase a customer (an example of a persona has been included in the folder) - What is the vision statement, mission statement for the company

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