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In today's interconnected world, the business landscape is shaped by a variety of shifting forces. Whether it's geopolitical issues like Brexit or technological advancements such

In today's interconnected world, the business landscape is shaped by a variety of shifting forces. Whether it's geopolitical issues like Brexit or technological advancements such as Artificial Intelligence, a world marked by VUCA volatility, uncertainty, complexity, and ambiguityis challenging leaders to come up with innovative solutions to new problems.


Things are changing more quickly and dramatically than ever before, which makes it harder to predict outcomes and make smart business decisions. Such uncharted territory can create discomfort for businesses. Though it also offers opportunities for growth, emergent market, and potential new frontiers.


The demands on today's companies and their leaders are increasingly complex, but one thing is clear: complacency is no longer an option. To keep our businesses viable, profitable, and ultimately successful, it is essential to understand how a disruptive environment affects business and prepare to act accordingly.


In the Applied Activity this week you were introduced to the concept of the Organizational Environment and were offered tools to plan, forecast, analyze: PESTLE, SWOT. We have also heavily discussed the VUCA environment. Through the applied practice, you drafted a PESTLE analysis based on suborbital flight operations.


For this assignment, Read the full article, Analysis of suborbital flight operations using PESTLE (ScienceDirect/Hunt Library) and help with an EFAS and IFAS worksheet


Then, help with a SWOT chart.



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