In today's society, there are over 325 million mobile subscriptions. When mobile subscribers are using their devices, almost half of them are networking on social media. If you were to go out into a public space and look around you, you would find at least one person using a device. That person is likely making a tweet, double-tapping a picture, or updating a status. Advertisers understand the significance of smartphones and are constantly developing and pushing mobile ads to reach the masses. Advertisers and companies everywhere are challenged with the task of developing materials that will stand out over all the noise. One way to stay above the clutter is to make your message crystalline clear, and simple. 

How might churches tell their stories in a clear and effective way to reach those who are unchurched or who may be looking for a new church home?