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In today's tight economic climate, businesses must utilize their marketing dollars effectively. Ineffective marketing is like shooting at a target in the dark. You might

In today's tight economic climate, businesses must utilize their marketing dollars effectively. Ineffective marketing is like shooting at a target in the dark. You might come close to hitting your target, but the target could still walk away in the process. On the other hand, by carefully analyzing potential customers, companies can focus their marketing efforts in order to target "qualified" customers who are less likely to "walk away" from them.

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