In two pages, respond to the following prompts: Please include citations from the references below

Briefly describe your business, your target audience, and the specific product you are selling online.

Present the principle(s) of persuasion you would use to sell this product, and justify why the principle(s) you chose would be best for your ad and target consumers.

Explain what you would emphasize about the product to appeal to online consumers with low ego involvement and what you would emphasize to attract consumers with high ego involvement. In your response, demonstrate your understanding of ego involvement and what makes each group of consumers different.

Select the specific advertising ethics you were most mindful of in creating your ad, and explain your thinking.

Reference:

Kaptein, M. & Van Halteren, A. (2013). Adaptive persuasive messaging to increase service retention: Using persuasion profiles to increase the effectiveness of email remindersLinks to an external site.. Personal and Ubiquitous Computing, 17(6), 1173-1185. Retrieved from http://link.springer.com/article/10.1007/s00779-012-0585-3

Perloff, R. M. (2021). The dynamics of persuasion: Communication and attitudes in the 21st century (7th ed.). Routledge.