. In view of the relevant literature including evidence of the reported practices of an organisation "Penfolds", explore and develop a logical and coherent argument that states your position in relation to market entry mode choice;

3. Cite specific Australian (and other) organisational examples to reinforce your views;

4. Provide an overall position in terms of conclusion.

Penfolds wine company

Is there an ideal market entry mode?

Why do competing organisations in a global market end up using different market entry methods for similar products/ services?

Is it feasible to combine different modes to enter or develop a specific foreign market?

Is it advisable to continue to use the same entry mode over a period of time?