In week 2 we discussed various firms' (mal)practices around revenue recognition. In one of those cases, Under Armour used "pull forward" activity to increase revenue and meet analyst forecasts. The central, material complaint in the government's case is that: O Under Armour failed to disclose to investors that was using pull forwards to achieve its reported revenue O Under Armour gave large discounts to customers to accelerate their orders, hurting gross profit margin O Under Armour failed to deliver the products within the fiscal period reported O Under Armour incorporated external (i.e. market or analyst) expectations of revenue growth into their internal decisions