In Week 2, we looked at the idea of brand management being based on a three stage framework. Which of the following is true? Select one: l/"'\\| a. Ideally, it would be better to undertake Option generation before the Audit, because the Audit is static and therefore likely to become out of date if we don't first consider the dynamics of the environment, including productmarket life cycles, included in the Option generation stage The audit involves an internal analysis as well as understanding customer needs and market characteristics because, although branding is all about the customer (as per the customer orientation), we do need to understand inside the organization to speak the language of the firm Those stages were the Brand/Marketing audit (Where are we?), Option generation (When can we and do we want to go?) and Iteration (Revisiting the audit in the light of the possible options identified and chosen) Drilling down into the three stages of brand management is important. What is also important is understanding the links between the three stages; for example, do the options arise from an analysis of the internal and external factors influencing the brand environment