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In what kind of market structure does Colgate operate in? What about Coca-Cola? Explain why by focusing on how at least two key market structure
- In what kind of market structure does Colgate operate in? What about Coca-Cola? Explain why by focusing on how at least two key market structure characteristics apply to them. (10 points)
- Evaluate the statement: Colgate should spend more on advertising than Coca-Cola, if we consider their advertising expenditure as a percentage of their sales (their relative spending). Why, or why not? (7 points)
- If data in the past 10 years shows that Coca-Cola's spending on advertisement as a percentage of their sales has been higher than that of Colgate, what could possibly explain the difference? (6 points)
- Provide two arguments pro and two against advertising. Illustrate with at least two examples from recent advertisements (on TV, YouTube, radio, etc.) These examples need not be about Colgate or Coca-Cola. (5 points)
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Environmental And Natural Resource Economics
Authors: Thomas H Tietenberg, Lynne Lewis
10th Edition
1315523965, 9781315523965
