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In what situations a company having high gross profit margin could end up with a low net profit? And whichmeasureof profitabilityis probablyofmajorimportanceto theinvestors? Why?

In what situations a company having high gross profit margin could end up with a low net profit? And whichmeasureof profitabilityis probablyofmajorimportanceto theinvestors? Why?

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