In what stage of the retail product life cycle (PLC) does the product loose its popularity?

2.)

What stage of retail product lifecycle (PLC) is the Smart Phone currently in?

3.)

List an advantage of a Department Store.

4.)

A Discount Store offers a high volume and a low selling cost. True or False.

5.)

Please list an example of the following;

Department Store and also a Discount Store

This can be from an area you live in or live near. Please describe the reasons why these businesses are successful.

6.)

Based on Chapter 7, what are the biggest changes that retail marketers are seeing in customer demographics?

7.)

Consumers that shop online are often NOT well educated consumers.

8.)

Impulse purchases are when consumers buy products that are not planned purchases. For example, these are purchases that are not on their list.

9.)

Describe what database management is and its importance to retail. Please at least a paragraph.

10.)

Primary data is information/data collected that is not already published. True or False.

11.)

Secondary data is available and is FREE to all those that want to use it. True or False.

12.)

Please offer examples of when a company will gather primary data and when they will gather secondary data.