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In what ways can a deep understanding of uses and gratification theory benefit the work of public relations or other communication practitioners
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A deep understanding of uses and gratifications theory can benefit the work of public relations and other communication practitioners in several significant ways Audience Targeting and Segmentation Id...Get Instant Access to Expert-Tailored Solutions
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Management Information Systems
Authors: Ken J. Sousa, Effy Oz
7th edition
9781305172180, 1285186133, 1305172183, 978-1285186139
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