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In what ways can digital technology help brands interact directly with individuals and deliver personalized communications based on insights about individuals or groups of similar
In what ways can digital technology help brands interact directly with individuals and deliver personalized communications based on insights about individuals or groups of similar people? How are customer databases typically used to store this data?
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
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